Moves With You 1/4
How do you differentiate a new water brand in an already saturated (oh yes, I did) market? By ditching the nature landscapes and melting glaciers and making it more active, more urban. Making it a water that sustains your life on the go.
By creating a sense of purpose for the brand we helped make PUMP the number 1 youth water brand in Australia within months of its launch. Instead of a flashy tv spot, an outdoor campaign was created that reflected our customers lives with location specific posters.
The STAY PUMPED campaign moved PUMP beyond just being a drink to feel refreshed during the day and successfully took it into the night life of our users.