This is not Circle Park.
Launching a fashion brand into an already cluttered market is no easy task.
Especially when every fashion brand seems to be clamouring for the same brand identity.
For Circle Park, an urban street-couture brand, a fresh approach was needed. Unlike every other brand out there who go to great lengths to tell you how fashion forward and uber cool they are, we decided that the power to discover and define the brand should be handed over to the customers themselves.
Using a series of ambiguous (not to mention stock) images we allowed the customer to bring their own interpretation into the mix, engaging and enrolling them in the brand's development in the process.