http://www.andyhealy.com/rexona daily 0.75 2013-11-22 https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/t/528eba80e4b0a89bf626ae75/1368578654779/ Rexona - REXONA https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5192d9b7e4b02e94a7fc10a8/5192da16e4b0ff340610fe49/1368578654779/ Rexona - REXONA https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5192d9b7e4b02e94a7fc10a8/5192db09e4b09d4594e63ea7/1368578952760/ Rexona - REXONA https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5192d9b7e4b02e94a7fc10a8/5192dbafe4b04a0cf7ddabab/1385085555628/ Rexona https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5192d9b7e4b02e94a7fc10a8/5192dc2be4b05340711c709c/1385085568540/ Rexona http://www.andyhealy.com/sunb daily 0.75 2013-11-22 https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5192dcbee4b02e94a7fc1486/5192dcdbe4b0fbcfe93e8410/1385085469188/Sun_Bitch.jpg Sunbeam - SUNBEAM Salon Finish Pro Styling Set   Everyone wants that latest celebrity look, so for the Salon Finish range we created a series of press ads that gave a little celebrity styling for your inner diva.   https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/t/528eba39e4b0a89bf626ae2c/1385085469188/Sun_Bitch.jpg Sunbeam - SUNBEAM Salon Finish Pro Styling Set   Everyone wants that latest celebrity look, so for the Salon Finish range we created a series of press ads that gave a little celebrity styling for your inner diva.   https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5192dcbee4b02e94a7fc1486/5192dd0ce4b03a6376258539/1385085476694/Sun_Hollywood.jpg Sunbeam https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5192dcbee4b02e94a7fc1486/5192dd37e4b03a637625856d/1385085482775/Sun_trailer.jpg Sunbeam https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5192dcbee4b02e94a7fc1486/5192dd44e4b012e20ee6235c/1385085489648/Sun_wind.jpg Sunbeam     https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5192dcbee4b02e94a7fc1486/5192dd53e4b04a0cf7ddad22/1385085497428/Sun_Straighter.jpg Sunbeam https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5192dcbee4b02e94a7fc1486/5192def9e4b059ffe3426286/1368579943694/ Sunbeam - Sunbeam - When a stranger calls https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5192dcbee4b02e94a7fc1486/5192df8ee4b0f060409e1653/1368580018726/ Sunbeam - SUNBEAM https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5192dcbee4b02e94a7fc1486/5192dd5fe4b012e20ee623e7/1368579592530/sunwfc.jpg Sunbeam - SUNBEAM Sunbeam Water Filter & Chiller The only water filter on the market that chills the water as it filters it. http://www.andyhealy.com/mountfranklin daily 0.75 2013-11-22 https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/t/528eb995e4b02543d3a4805c/1368563013222/ Mount Franklin - Mount Franklin - Lovely Day https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5191a381e4b0fc2bec6e0b63/51929ccae4b0f63ac62644eb/1368563013222/ Mount Franklin - Mount Franklin - Lovely Day https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5191a381e4b0fc2bec6e0b63/5191a679e4b0fc2bec6e12ad/1368514153270/gandhi.jpg Mount Franklin - Feel Good in the rush hour. A series of bus interior panels that give passengers their own "feel good" moment amid the hustle and bustle of commuting to and from work. A total of 16 unique panels were created that related to where people were sitting. Here's a selection. https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5191a381e4b0fc2bec6e0b63/5191a5f3e4b050e1869f2cd5/1385085333672/singalong.jpg Mount Franklin https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5191a381e4b0fc2bec6e0b63/5191a607e4b050e1869f2cf1/1368499723491/blewit.jpg Mount Franklin https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5191a381e4b0fc2bec6e0b63/5191a7dce4b0041bcbe5caf7/1368500192225/sayhello.jpg Mount Franklin https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5191a381e4b0fc2bec6e0b63/5191a7c6e4b0fc2bec6e187d/1368500170246/backseat.jpg Mount Franklin http://www.andyhealy.com/nrma daily 0.75 2015-07-11 https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5192c066e4b0356188b7b840/5192c089e4b04d532fc2358e/1368573692878/ NRMA Insurance - NRMA Insurance https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/t/55a06ad4e4b0b8ef82d13b2a/1368573692878/ NRMA Insurance - NRMA Insurance https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5192c066e4b0356188b7b840/5192c19ce4b03a6376255f64/1368573699985/ NRMA Insurance - NRMA Insurance https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5192c066e4b0356188b7b840/5192c206e4b04a0cf7dd8cca/1368573712078/ NRMA Insurance - NRMA Insurance https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5192c066e4b0356188b7b840/5192c39fe4b0d88ca3b908a0/1436576468222/ NRMA Insurance - NRMA Insurance http://www.andyhealy.com/hyundai daily 0.75 2013-11-26 https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/51929e8fe4b0b5a13a60e80f/5192a142e4b0d88ca3b8cf17/1385491181048/ Hyundai - Hyundai i30 - 'Break Free' https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/t/5294eaede4b0f11f20169e33/1385491115435/ Hyundai - Hyundai i30 - Break Free https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/51929e8fe4b0b5a13a60e80f/528fb188e4b05f6759e661df/1385491172679/ Hyundai - HYUNDAI i30 - 'Somewhere Else' https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/51929e8fe4b0b5a13a60e80f/51929f31e4b0070af5f649fc/1377216975971/i40LongCopy.png Hyundai - Make An Impression Long copy press ad (yes, it's not dead) to launch the Hyundai i40. This spot documents landscape artist Jim Denevan's experience with the i40 as he set out to create the largest art piece ever seen in Australia. http://www.andyhealy.com/cokezero daily 0.75 2013-11-22 https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/t/528eb92ee4b061fc791a4e1e/1385084615489/ZERO_pornstar.jpg Coke Zero - Coke Zero Teaser 1/8 The Zero Movement When tasked with launching Coke Zero in Australia we knew we had to win the hearts and minds of guys who wouldn't be caught dead drinking a "girlie" diet drink. So we focused on building something they could rally behind - a movement that tapped into their stage of life; a time when the world at once seemed awash with possibilities but also came with pressure to settle down, find a nice a girl and get a real job. Born from the idea that Coke Zero gave you all the good stuff without any bad, 'The Zero Movement' came into being. A movement that celebrates having all of the good things in life without any of the negative. What began as a lo-fi unbranded campaign utilising blogs, street press, posters and even chalking, the campaign quickly grew in stature to include (now branded) online presence, press and TV components. The results exceeded everyone's expectations making Coke Zero the most successful new product launch anywhere in the world for Coke, and the most successful new product launch ever in Australia. https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5192a615e4b0fbcfe93e2f17/5192a86ce4b0efb5c8bd147a/1385084615489/ZERO_pornstar.jpg Coke Zero - Coke Zero Teaser 1/8 The Zero Movement When tasked with launching Coke Zero in Australia we knew we had to win the hearts and minds of guys who wouldn't be caught dead drinking a "girlie" diet drink. So we focused on building something they could rally behind - a movement that tapped into their stage of life; a time when the world at once seemed awash with possibilities but also came with pressure to settle down, find a nice a girl and get a real job. Born from the idea that Coke Zero gave you all the good stuff without any bad, 'The Zero Movement' came into being. A movement that celebrates having all of the good things in life without any of the negative. What began as a lo-fi unbranded campaign utilising blogs, street press, posters and even chalking, the campaign quickly grew in stature to include (now branded) online presence, press and TV components. The results exceeded everyone's expectations making Coke Zero the most successful new product launch anywhere in the world for Coke, and the most successful new product launch ever in Australia. https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5192a615e4b0fbcfe93e2f17/5192a677e4b03a63762528e3/1385084621513/ZERO_chick+flicks.jpg Coke Zero https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5192a615e4b0fbcfe93e2f17/5192a656e4b0b5a13a60f79b/1385084626260/socute.jpg Coke Zero https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5192a615e4b0fbcfe93e2f17/5192a844e4b05340711c201d/1385084632153/ZERO_XPRESS_B_Gap.jpg Coke Zero https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5192a615e4b0fbcfe93e2f17/5192a67fe4b03a63762528e8/1385084637665/ZERO_deep.jpg Coke Zero https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5192a615e4b0fbcfe93e2f17/5192a694e4b09d4594e5ec5f/1385084642886/ZERO_foreplay.jpg Coke Zero https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5192a615e4b0fbcfe93e2f17/5192a6a3e4b04a0cf7dd5d36/1385084679110/ZERO_Hap_Xtr.jpg Coke Zero https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5192a615e4b0fbcfe93e2f17/5192a853e4b012e20ee5cb7f/1385084685100/ZERO_Sick_Trb.jpg Coke Zero https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5192a615e4b0fbcfe93e2f17/5192a864e4b0afcdebce4cce/1385084709845/ZERO_PS2_weekend.jpg Coke Zero - Launch Press Campaign 1/3 https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5192a615e4b0fbcfe93e2f17/5192a689e4b012e20ee5c948/1385084716579/ZERO_FHM_Twins.jpg Coke Zero https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5192a615e4b0fbcfe93e2f17/5192a8d8e4b0356188b791f7/1385084722484/ZERO_PS_Bum.jpg Coke Zero https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5192a615e4b0fbcfe93e2f17/5192b355e4b04a0cf7dd7004/1385084758009/ Coke Zero - Coke Zero - Sick of the cubicle day https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5192a615e4b0fbcfe93e2f17/5192a94fe4b0b5a13a60fb1d/1385084769834/ZEROCard1.jpg Coke Zero - Sponsor A Fully Grown Man Working to save men forced to live a life filled with restrictions - a life of missed football games, shoe sales and renovations. The campaign kicked off in print and extended online and through a serious of collectible cards, a selection are featured here. https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5192a615e4b0fbcfe93e2f17/5192a9ade4b0f060409dcc01/1385084777504/ZeroCard3.jpg Coke Zero https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5192a615e4b0fbcfe93e2f17/5192a9b9e4b012e20ee5d29c/1385084788398/ZeroCard6.jpg Coke Zero https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5192a615e4b0fbcfe93e2f17/5192a9c9e4b04d532fc20da6/1385085222407/ZeroCard7.jpg Coke Zero https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5192a615e4b0fbcfe93e2f17/5192a9d4e4b04a0cf7dd623e/1385085217531/ZeroCard8.jpg Coke Zero https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5192a615e4b0fbcfe93e2f17/5192a87ce4b0efb5c8bd152a/1368568804495/Caroling.jpg Coke Zero - A Very Coke Zero Christmas 1/2 https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5192a615e4b0fbcfe93e2f17/5192a88be4b09ec234299321/1385085230472/12days_LunaLite.jpg Coke Zero http://www.andyhealy.com/westpac daily 0.75 2017-11-07 https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/t/5a02281024a6949e4ed4f2ad/1510090768912/ Westpac Bank - WESTPAC BANK Money Can't Buy Happiness - Book. When Westpac, Australia's biggest bank, wanted to talk to their pre-retiree customers (ages 45 - 64) about financial planning and that dreaded 'R' word 'retirement', there were quite a few challenges. First off, retirement as a concept is about as inspiring as colonoscopies. Also you're talking to a range of people with different needs. How a 45 year old views wealth creation is different to someone in their early 60s. So trying to be all things to all people in one poster or TV spot wasn't going to cut it. Instead we focused on having a series of conversations with our customers to get them thinking about what they could be doing with their money. Moving the conversation from 'financial advice' to 'financial inspiration' (from a bank, no less). The result was the Money Can't Buy Happiness (but it sure makes the search more fun!) program spearheaded by a quick read book filled with 'bite-size' pieces of knowledge to get the reader thinking about life, happiness and what it truly means to live a rich life. The program also included 'Wealth Inspiration Seminars' and one-on-one planning sessions. The results from the pilot program exceeded all targets. Sales of wealth products increased by an incredible 203%. Internal referrals to financial planners went up by 36%. Conversion up from 6% to 35%. And advocacy increased from a negative score to +10. https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5192c79be4b0ff340610d797/5192c7dce4b04d532fc240fa/1510090768912/cover.jpg Westpac Bank - WESTPAC BANK Money Can't Buy Happiness - Book. When Westpac, Australia's biggest bank, wanted to talk to their pre-retiree customers (ages 45 - 64) about financial planning and that dreaded 'R' word 'retirement', there were quite a few challenges. First off, retirement as a concept is about as inspiring as colonoscopies. Also you're talking to a range of people with different needs. How a 45 year old views wealth creation is different to someone in their early 60s. So trying to be all things to all people in one poster or TV spot wasn't going to cut it. Instead we focused on having a series of conversations with our customers to get them thinking about what they could be doing with their money. Moving the conversation from 'financial advice' to 'financial inspiration' (from a bank, no less). The result was the Money Can't Buy Happiness (but it sure makes the search more fun!) program spearheaded by a quick read book filled with 'bite-size' pieces of knowledge to get the reader thinking about life, happiness and what it truly means to live a rich life. The program also included 'Wealth Inspiration Seminars' and one-on-one planning sessions. The results from the pilot program exceeded all targets. Sales of wealth products increased by an incredible 203%. Internal referrals to financial planners went up by 36%. Conversion up from 6% to 35%. And advocacy increased from a negative score to +10. https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5192c79be4b0ff340610d797/5192c7e4e4b03920fefd03b5/1385085240739/40aweek.jpg Westpac Bank https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5192c79be4b0ff340610d797/5192c803e4b0efb5c8bd4330/1368573957300/dream+big.jpg Westpac Bank https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5192c79be4b0ff340610d797/5192c80ce4b03a637625665c/1368573965983/live+rich.jpg Westpac Bank https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5192c79be4b0ff340610d797/5192c814e4b0356188b7c06c/1368573973101/lottery.jpg Westpac Bank https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5192c79be4b0ff340610d797/5192c81ee4b04a0cf7dd9336/1368573984772/vanilla.jpg Westpac Bank http://www.andyhealy.com/cancercouncil daily 0.75 2013-11-22 https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5192cb9ee4b0d88ca3b91866/5192d436e4b0d88ca3b92297/1368577156501/ Cancer Council of Australia - CANCER COUNCIL OF AUSTRALIA https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/t/528eb9efe4b0a89bf626adcd/1368577156501/ Cancer Council of Australia - CANCER COUNCIL OF AUSTRALIA https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5192cb9ee4b0d88ca3b91866/5192cc8be4b03920fefd0c9d/1368575226048/ Cancer Council of Australia - CANCER COUNCIL OF AUSTRALIA https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5192cb9ee4b0d88ca3b91866/5192cbe0e4b0356188b7c790/1385085398296/Daff_Moon.jpg Cancer Council of Australia https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5192cb9ee4b0d88ca3b91866/5192cbd8e4b0cd9c032a7723/1385085405433/Daff_Suffragette.jpg Cancer Council of Australia https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5192cb9ee4b0d88ca3b91866/5192cbe4e4b0fbcfe93e6a93/1385085412375/Daff_Flight.jpg Cancer Council of Australia https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5192cb9ee4b0d88ca3b91866/5192cc02e4b0afcdebce7fb0/1385085423408/Daff_Berlin.jpg Cancer Council of Australia http://www.andyhealy.com/mla daily 0.75 2013-11-22 https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5192b7bbe4b0fbcfe93e4bfe/5192b7fde4b0d88ca3b8f728/1385087536685/target100web.jpeg Meat & Livestock Australia - Target 100 Initially approached by the MLA to create a one off ad for World Environment Day, we spoke to them about the works they were doing and the ambition they had to move towards sustainable farming. Rather than develop an ad, we decided to develop a movement. We worked with them to draw up an audacious goal; to deliver sustainable farming practices by 2020. And called it Target 100. But far more than just a catchy advertising slogan, Target 100 provided Australian cattle and sheep farmers with a voice and unified them around a shared purpose. It gave them all an opportunity to tell their stories and share their passion for conservation and sustainable practices. his was a grass roots movement in the true sense of the words. The initiative was launched via social media activity and engagement, a website that detailed all 100 initiatives, and a series of web films that highlighted the stories of the farmers. target100.com.au website https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/t/528ec230e4b09119a543aaa3/1385087465617/target100web.jpeg Meat & Livestock Australia - Target 100 Initially approached by the MLA to create a one off ad for World Environment Day, we spoke to them about the works they were doing and the ambition they had to move towards sustainable farming. Rather than develop an ad, we decided to develop a movement. We worked with them to draw up an audacious goal; to deliver sustainable farming practices by 2020. And called it Target 100. But far more than just a catchy advertising slogan, Target 100 provided Australian cattle and sheep farmers with a voice and unified them around a shared purpose. It gave them all an opportunity to tell their stories and share their passion for conservation and sustainable practices. his was a grass roots movement in the true sense of the words. The initiative was launched via social media activity and engagement, a website that detailed all 100 initiatives, and a series of web films that highlighted the stories of the farmers. target100.com.au website https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5192b7bbe4b0fbcfe93e4bfe/5192bdabe4b0f2c91b00fee6/1368571362162/ Meat & Livestock Australia - Target 100 https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5192b7bbe4b0fbcfe93e4bfe/5192be19e4b012e20ee5efa7/1385085310361/ Meat & Livestock Australia https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5192b7bbe4b0fbcfe93e4bfe/5192be83e4b05340711c46a2/1385085317632/ Meat & Livestock Australia https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5192b7bbe4b0fbcfe93e4bfe/5192beb8e4b03a6376255cb7/1385085323254/ Meat & Livestock Australia http://www.andyhealy.com/latest-news daily 0.75 2013-05-16 http://www.andyhealy.com/latest-news/2013/5/15/a-blatant-bit-of-self-promotion monthly 0.5 2013-05-16 https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/t/51942da5e4b0812cc81650fe/1368665511093/innocean.png Latest News - A blatant bit of self promotion. http://www.andyhealy.com/latest-news/2013/5/15/break-free-wins-big monthly 0.5 2013-05-16 https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/t/519431a8e4b08c9963052d3a/1368666537338/adfest.jpg Latest News - "Break Free" wins big. http://www.andyhealy.com/latest-news/2013/5/15/im-an-lalien monthly 0.5 2013-05-16 https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/t/51943698e4b0c8ce778c2919/1368667898369/575575_10150819659642423_1039170391_n.jpg Latest News - I'm an LAlien http://www.andyhealy.com/dse daily 0.75 2013-11-22 https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5192e116e4b012e20ee62908/5192e139e4b02e94a7fc193b/1368580542392/gizmos.jpg Dick Smith Electronics - DICK SMITH ELECTRONICS You Don't Know Dick As a brand known for supplying bits and bobs, Dick Smith Electronics needed a reboot. In addition to revamped stores, a shift in our customers mindset was needed. The campaign allowed us to shift people's opinions of DSE and even take some customer share away from major competitors with cheeky locale based spots. https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/t/528eba5de4b0a89bf626ae4f/1368580542392/gizmos.jpg Dick Smith Electronics - DICK SMITH ELECTRONICS You Don't Know Dick As a brand known for supplying bits and bobs, Dick Smith Electronics needed a reboot. In addition to revamped stores, a shift in our customers mindset was needed. The campaign allowed us to shift people's opinions of DSE and even take some customer share away from major competitors with cheeky locale based spots. https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5192e116e4b012e20ee62908/5192e145e4b0fbcfe93e8c5c/1385085533548/technology.jpg Dick Smith Electronics https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5192e116e4b012e20ee62908/5192e151e4b012e20ee62947/1368580757409/tdkd.jpg Dick Smith Electronics - DICK SMITH ELECTRONICS You Don't Know Dick Taking on the competition and casting doubt with targeted messaging. http://www.andyhealy.com/dietcoke daily 0.75 2015-07-08 https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5192d4bbe4b0b5a13a614240/5192d4e5e4b05340711c67fc/1436377587485/dietcokeweb.jpg Diet Coke - DIET COKE Live A Litte A campaign that encouraged women to take a little "me time" as they enjoyed our gorgeous packs. Created during a time when new media really was new media, the livealittle.com.au website went on to win at Cannes, AWARD, as well as receive the gong for Best of Show, Campaign and People's Choice award at the aWWWards. To view the website in all its web 1.0 glory click here.     https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/t/559d61f3e4b0ffc53d0eabad/1436377587485/dietcokeweb.jpg Diet Coke - DIET COKE Live A Litte A campaign that encouraged women to take a little "me time" as they enjoyed our gorgeous packs. Created during a time when new media really was new media, the livealittle.com.au website went on to win at Cannes, AWARD, as well as receive the gong for Best of Show, Campaign and People's Choice award at the aWWWards. To view the website in all its web 1.0 glory click here.     https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5192d4bbe4b0b5a13a614240/5192d507e4b0fbcfe93e79ce/1368577815188/swimmer.jpg Diet Coke - DIET COKE Live A Little - Fine Print ** for those playing at home the actual fine print of the ad reads, Hi. Look, thanks for reading this but in all honesty we weren't expecting you to. Like, really, what are the odds that when faced with a gorgeous man like Mark here you'd actually choose to read the fine print instead? So why don't you spend a few more minutes studying Mark and we'll just forget all about this fine print think ok? https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5192d4bbe4b0b5a13a614240/5192d4efe4b04a0cf7dd9faa/1368577542691/builder.jpg Diet Coke - DIET COKE Live A Little - Big Strong Pack https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5192d4bbe4b0b5a13a614240/5192d4f6e4b04d532fc25fce/1368577570169/gardener.jpg Diet Coke - DIET COKE Live A Little - Packshot https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5192d4bbe4b0b5a13a614240/5192d511e4b05340711c682b/1368577596744/scupltor.jpg Diet Coke - DIET COKE Live A Little - The Gift of Sight https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5192d4bbe4b0b5a13a614240/5192d734e4b05340711c6a04/1368578104699/ Diet Coke - DIET COKE http://www.andyhealy.com/circlepark daily 0.75 2013-11-22 https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5192dfdde4b02e94a7fc182f/5192dff8e4b09d4594e64325/1385085649132/portrait.jpg Circle Park - CIRCLE PARK This is not Circle Park. Launching a fashion brand into an already cluttered market is no easy task. Especially when every fashion brand seems to be clamouring for the same brand identity. For Circle Park, an urban street-couture brand, a fresh approach was needed. Unlike every other brand out there who go to great lengths to tell you how fashion forward and uber cool they are, we decided that the power to discover and define the brand should be handed over to the customers themselves. Using a series of ambiguous (not to mention stock) images we allowed the customer to bring their own interpretation into the mix, engaging and enrolling them in the brand's development in the process. https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/t/528ebad1e4b02543d3a4825f/1368580234962/portrait.jpg Circle Park - CIRCLE PARK 1/5 This is not Circle Park. Launching a fashion brand into an already cluttered market is no easy task. Especially when every fashion brand seems to be clamouring for the same brand identity. For Circle Park, an urban street-couture brand, a fresh approach was needed. Unlike every other brand out there who go to great lengths to tell you how fashion forward and uber cool they are, we decided that the power to discover and define the brand should be handed over to the customers themselves. Using a series of ambiguous (not to mention stock) images we allowed the customer to bring their own interpretation into the mix, engaging and enrolling them in the brand's development in the process. https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5192dfdde4b02e94a7fc182f/5192e001e4b0356188b7df67/1385085624966/portrait2.jpg Circle Park https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5192dfdde4b02e94a7fc182f/5192e00ae4b012e20ee6283f/1385085629809/portrait3.jpg Circle Park https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5192dfdde4b02e94a7fc182f/5192e013e4b012e20ee62844/1385085634580/portrait4.jpg Circle Park https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5192dfdde4b02e94a7fc182f/5192e019e4b04d532fc2759c/1385085639480/portrait5.jpg Circle Park http://www.andyhealy.com/imp daily 0.75 2018-06-06 https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/t/528eba0de4b0a89bf626adf3/1368581075316/ Impulse - IMPULSE BODY SPRAYS https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5192e2dce4b0cd9c032a94a0/5192e366e4b0f2c91b013f13/1368581075316/ Impulse - IMPULSE BODY SPRAYS https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5192e2dce4b0cd9c032a94a0/5192e427e4b04a0cf7ddb396/1510091530875/ Impulse - IMPULSE https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5192e2dce4b0cd9c032a94a0/5192e332e4b04d532fc27a49/1368581323292/impulseminipress.png Impulse - IMPULSE An execution for Impulse Minis - shrunk down to 1/4 the size of every other ad in the magazines. https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5192e2dce4b0cd9c032a94a0/5192e329e4b0cd9c032a94e2/1528324568079/impmini.jpg Impulse - IMPULSE Impulse Minis Is that an mini in your pocket or.... http://www.andyhealy.com/touchy-feely daily 0.75 2017-12-19 https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/51940296e4b0cc86d60a10c4/519402b5e4b0fe8d015daa5d/1368654638412/ Touchy Feely Treehugging BullShit - Touchy Feely Treehugging Bullshit https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/t/55a06a36e4b0d5f985b54a1a/1368654638412/ Touchy Feely Treehugging BullShit - Touchy Feely Treehugging Bullshit https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/51940296e4b0cc86d60a10c4/5a3856c953450a165126baba/1513641690839/shapeimage_29.png Touchy Feely Treehugging BullShit https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/51940296e4b0cc86d60a10c4/519403a9e4b088893b84f822/1436576310560/1000w.jpeg Touchy Feely Treehugging BullShit - TOMS SHOES Commerce with sole. When Blake Mycoskie travelled to Argentina in 2006 the last thing he thought about doing was setting up a business. But he was struck by how many children didn't have proper footwear. So upon returning to the USA he decided he wanted to use the powers of commerce to do something about it. Inspired by the traditional Argentine alpargata slip-on shoe, TOMS Shoes was born creating fashionable interpretations. And here's the kicker - it was set up under a business model of One for One. So for every pair of TOMS sold, one pair is donated to a child in need in a developing country. TOMS Shoes uses the purchasing power of people to bring about a benefit for the greater good. In the first year it gave away 5,000 pairs. This year it estimates giving away 150,000. And TOMS Shoes has pocketed US$4.6 million in profits since its launch in 2007.   https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/51940296e4b0cc86d60a10c4/51940399e4b05210fd707b74/1368655878907/1000w-1.jpeg Touchy Feely Treehugging BullShit - ICEBREAKER Fifteen years ago, Jeremy Moon touched a piece of Marino wool and instantly knew two things: 1) that it was the most amazing fibre he had ever felt and 2) he had found his life's work. With the help of some investors, Jeremey formed Icebreaker, a company dedicated to using that wool to produce outdoor gear of unrivalled quality while being equally dedicated to nature and community. From its earliest days, Icebreaker acted in a highly evolved, highly stakeholder-centred manner. It paid sheep farmers a forward price for their wool. This gave the farmers the security of sustainable profits and the company a better assurance of quality fibre. It also allowed Icebreaker to demand strict standards of environmental and animal welfare practices from suppliers. Icebreaker is unique with its industry, demonstrating absolute and equal focus on customers, the environment and business partners. Its passion for quality, transparency and innovation (the ethos is innovation = new + better) has ensured its products are the 'must haves' for adventure seekers everywhere. Icebreaker is a US$100 million-plus business and now sells in 1600 stores in 35 countries across the world. IT's also credited with creating the marino market. https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/51940296e4b0cc86d60a10c4/519403a1e4b0af15cc41ae89/1368656502675/1000w-2.jpeg Touchy Feely Treehugging BullShit - ZAPPOS Zappos is to shoes what Amazon is to books. Well, sort of: Zappos is an online shoe retailer but the comparison with Amazon pretty much ends there. Its mission is not about providing the best online shoe purchasing experience, the company went for a loftier one; "to provide the best customer service possible'. Zappos calls this its 'Wow philosophy. CEO Tony Hirsh went about creating a wow customer experience by first creating a wow company culture. Zappos has 10 Core Values (including Creating Fun and A Little Weirdness) that are passionately embraced by employees. To ensure the focus is always on an amazing customer experience, all new employees, no matter what they're hired for, undergo 180 hours of customer loyalty training (remember this is an online retailer). It promotes a 24/7 customer support line where employees man the phones with a unique spirit of 'Zappiness' . And no time limits apply to the calls - one call lasted five hours, twenty five minutes and thirty-one seconds - a record that is celebrated. If out of stock, staff are required to visit at least three competitor sites to source the produce and then direct the customer to that site. The end result is so 'wow' customers frequently request Zappos to sell other items other than shoes because they want to shop there, so it now sells clothing and cookware. So successful has the Zappos mission been, Amazon, unable to compete with its online shoe offer, bough Zappos in 2009 for about US$800 million in stock and US$40 million in cash. http://www.andyhealy.com/national-health-foods daily 0.75 2013-11-22 https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/519e9b68e4b046d94a9645af/519e9b88e4b0a14ac5ea576c/1369349448074/bus.jpg National Health Foods - NATIONAL HEALTH FOODS ORGANIC START - "The Other Cereals Just Don't Like Us" As an organic health food company, National Health Foods encountered some difficulties breaking into major grocery chains with their range of healthy breakfast foods. As part of a total branding solution for NHF, we created the ORGANIC START brand for them, designed more contemporary packaging and made organic foods more appealing to the masses. With resistance to place the cereal in the breakfast aisle (as opposed to the health food section) from the grocery chains, we decided to turn a perceived exposure weakness into a strength. https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/t/528eba4ee4b0a89bf626ae3c/1369349448074/bus.jpg National Health Foods - NATIONAL HEALTH FOODS ORGANIC START - "The Other Cereals Just Don't Like Us" As an organic health food company, National Health Foods encountered some difficulties breaking into major grocery chains with their range of healthy breakfast foods. As part of a total branding solution for NHF, we created the ORGANIC START brand for them, designed more contemporary packaging and made organic foods more appealing to the masses. With resistance to place the cereal in the breakfast aisle (as opposed to the health food section) from the grocery chains, we decided to turn a perceived exposure weakness into a strength. https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/519e9b68e4b046d94a9645af/519e9b83e4b0c820f14aaced/1385085518025/party.jpg National Health Foods https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/519e9b68e4b046d94a9645af/519e9b94e4b046d94a9645d7/1369349569420/org+baby_baby.jpg National Health Foods - NATIONAL HEALTH FOODS ORGANIC BABY - Scare Bear http://www.andyhealy.com/pump daily 0.75 2013-11-22 https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/519e94f4e4b0db707abf92f9/519e950be4b048f9f832e05f/1369348354231/0124_stairs.jpg Pump - PUMP Moves With You 1/4 How do you differentiate a new water brand in an already saturated (oh yes, I did) market? By ditching the nature landscapes and melting glaciers and making it more active, more urban. Making it a water that sustains your life on the go. By creating a sense of purpose for the brand we helped make PUMP the number 1 youth water brand in Australia within months of its launch. Instead of a flashy tv spot, an outdoor campaign was created that reflected our customers lives with location specific posters. https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/t/528eb6b4e4b051993ede851a/1369348354231/0124_stairs.jpg Pump - PUMP Moves With You 1/4 How do you differentiate a new water brand in an already saturated (oh yes, I did) market? By ditching the nature landscapes and melting glaciers and making it more active, more urban. Making it a water that sustains your life on the go. By creating a sense of purpose for the brand we helped make PUMP the number 1 youth water brand in Australia within months of its launch. Instead of a flashy tv spot, an outdoor campaign was created that reflected our customers lives with location specific posters. https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/519e94f4e4b0db707abf92f9/519e9515e4b048f9f832e073/1385084443958/0124_theatre.jpg Pump https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/519e94f4e4b0db707abf92f9/519e9536e4b00a20c48cf655/1385084469205/0124_phone.jpg Pump https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/519e94f4e4b0db707abf92f9/519e953ee4b02061e74cb0b1/1385084484589/0124_headphones_dps+.jpg Pump https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/519e94f4e4b0db707abf92f9/519e963ae4b0f33a07485b04/1385084596143/pump2.jpg Pump - PUMP Stay Pumped The STAY PUMPED campaign moved PUMP beyond just being a drink to feel refreshed during the day and successfully took it into the night life of our users. http://www.andyhealy.com/cosmopolitan daily 0.75 2013-05-24 https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/t/519f0808e4b06de1c433f8ac/1369376776280/cosmo.jpg Cosmopolitan https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/519f07d9e4b0e1bf903ac43d/519f0807e4b0899ec2968c49/1369376895623/cosmo.jpg Cosmopolitan - COSMOPOLITAN Inside the male mind. The controversial, eye-catching billboard for Cosmopolitan magazine. http://www.andyhealy.com/nw-magazine daily 0.75 2013-11-26 https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5294eb39e4b0f11f20169ed0/5294ecdae4b0b0c33865d1bd/1385491956375/nw6.jpg NW Magazine - NW Magazine NW Magazine is a weekly celebrity magazine that proudly says what the other mags won't. The 'Objects' outdoor series rewarded an audience who were in the joke and help define the tone for the magazine. The 'Dos and Don'ts' print campaign further cemented the NW cheeky attitude and helped it become the number 1 weekly entertainment magazine in the country. https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/t/5294f31fe4b0cf00c32bb168/1385491956375/nw6.jpg NW Magazine - NW Magazine NW Magazine is a weekly celebrity magazine that proudly says what the other mags won't. The 'Objects' outdoor series rewarded an audience who were in the joke and help define the tone for the magazine. The 'Dos and Don'ts' print campaign further cemented the NW cheeky attitude and helped it become the number 1 weekly entertainment magazine in the country. https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5294eb39e4b0f11f20169ed0/5294ecdbe4b0b0c33865d1bf/1385491676606/nwposter.jpg NW Magazine https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5294eb39e4b0f11f20169ed0/5294ecd8e4b0b0c33865d1b0/1385491674292/nw1.jpg NW Magazine https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5294eb39e4b0f11f20169ed0/5294ecdbe4b0d022359312d0/1385491677843/nw2.jpg NW Magazine https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5294eb39e4b0f11f20169ed0/5294ecd9e4b0b0c33865d1b9/1385491676501/nw3.jpg NW Magazine https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5294eb39e4b0f11f20169ed0/5294f0f0e4b06dcbad424df4/1385493279034/ NW Magazine - NW Magazine - 'Cinema Etiquette' https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5294eb39e4b0f11f20169ed0/5294f07fe4b06dcbad424d5b/1385493191758/ NW Magazine - NW Magazine - 'Spank' https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5294eb39e4b0f11f20169ed0/5294f0c6e4b06dcbad424dad/1385493215248/ NW Magazine - NW Magazine - 'Celebrity Makeover' http://www.andyhealy.com/jack-daniels daily 0.75 2017-11-07 https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/t/5a0220e7e2c483c9dddb3976/1510085904003/ Jack Daniel's https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5a0214d7419202cb7047c07d/5a0214f671c10b46ab6dfd98/1510085904003/Screen+Shot+2017-11-07+at+12.10.40+pm.png Jack Daniel's https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5a0214d7419202cb7047c07d/5a0214ff24a6941bf6a872c6/1510085904691/Screen+Shot+2017-11-07+at+12.07.56+pm.png Jack Daniel's https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5a0214d7419202cb7047c07d/5a02150724a6941bf6a87439/1510088913773/Screen+Shot+2017-11-07+at+12.06.53+pm.png Jack Daniel's https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5a0214d7419202cb7047c07d/5a021507652deafb6e90d3e1/1510088935158/Screen+Shot+2017-11-07+at+12.07.04+pm.png Jack Daniel's http://www.andyhealy.com/western-sydney-university daily 0.75 2017-11-07 https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/t/5a02268253450a72f9bb4fc4/1510089038413/ Western Sydney University https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5a022112c830256f7faba1d2/5a022140085229249238c0bc/1510089038413/Master+of+Teaching.jpg Western Sydney University https://static1.squarespace.com/static/5065f791e4b0a8e0cdf1b033/5a022112c830256f7faba1d2/5a02212c71c10b46ab7131ba/1510089015034/Master+of+Psychotherapy.jpg Western Sydney University 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